Small Fleet Campaign / Marketing Communications
Simon Shaw / Watermark
LeasePlan New Zealand provide fleet management and financing. In 2016 a new product offering to small business was launched. We created a quirky bunch of 'beanies' - characters representing Kiwi businesses - to drive a range of above the line communications across the country. Under the tagline 'the big name in small fleets' - our beanies came to life. Beautifully.