New Zealand Growth Capital Partners (NZGCP) is a Crown entity established by the New Zealand Government to support Kiwi tech start-ups, innovators and investors to become world-class companies via their two investment vehicles – Aspire NZ Seed Fund and Elevate NZ Venture Fund. With the refreshed brands in their infancy, we worked in partnership to build a clear brand structure and expression. The outcome is a coherent organisational voice and visual identity articulation across the business.